About
This module will teach you how to conceptualize strong narratives empowered with dynamic strategies to make exciting brand identity systems with striking visuals. Whether it’s a personal branding project, freelance gigs or for the industry - we will teach you to generate high value with precise communication at all scales.

Pre-requisites and Supplies

1. Laptops. (Just phones too, if you don’t have one)

2. Basic Stationary + personal Journal

3. Proficiency in any Visual Softwares. (anything you are comfortable with)

4. Basic Sketching skills just in case you are not equipped with any software skills.

What you will learn

1. Focused design thinking, ideation, conceptualizing to give form to your intangible ideas.

2. Understanding and developing the use of archetypes, personas for your design projects.

3. Understanding the relationship between design and economics - how branding strategies impact your turnover.

4. Understanding mass psychology - integrating the nuances of culture, trends, technology and world events for your brands.

5. Prototyping your Brand - learning the craft of how to build what your brand looks like, feels like, smells like, talks like tangibly.